Successful marketing is about connection.
Marketing today is about truly connecting with your audiences. Your customers have choices and they’re discerning about who they do business with. You want to make them feel known, understood, and appreciated. It means identifying what resonates with your ideal customers. It starts with empathy. We work with you to get to the heart of your business, uncover who your best customers are, listen to them, and connect meaningfully with their wants and needs. True connection breeds loyal brand evangelists.
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Located in Phoenix, Arizona
Whether you realize it or not, your company has a heartbeat that's giving energy to your entire organization. You want your brand to stir positive emotions in people. The first step is getting a finger on your current pulse.
We dig in and analyze the today's sentiments about your brand and your company, from all angles. Your public perception, your current, prospective and lost customers, your internal teams, your partners... they're all telling a story. You want it to be the right one.
With empathy leading the way, we open the lines of communication with your customers and audiences. Whether it's through humor, deep knowledge, problem solving, or community, we help develop your brand's human side.
We work with you to find the right channels to reach the right audiences and keep you in the conversation.
Empathy + Connection = Loyalty
Next, we put you in your customers' shoes. What do they need and want from you? How are you addressing their pain points? How can you educate them or present them with entertainment or valuable information?
Customers aren't looking to be sold to, they're looking to be understood. They want to feel the emotion behind your company and your reasons for doing what you do.
We help you listen and respond in meaningful and engaging ways.
Anahata Marketing is a Phoenix-based marketing and brand communications consultancy.
Principal consultant, Deb Caron, brings an extensive background working with clients across a wide array of industries both in the B2C and B2B space, combined with a passion for magnifying the good. Anahata Marketing provides brand awareness, public relations and empathic marketing strategies for clients making a positive impact by offering products and services that help people live, work, and feel better. The team has garnered coverage locally and nationally in many top-tier publications including Entrepreneur, Inc., Fast Company, Shape, Men’s Health, Refinery29, The Today Show, CNN, Redbook, The LA Times, KTLA, AZ Family, ABC 15, 12 News, CBS 5, Fox 10, and much, much more. In addition, we work with clients to establish industry expertise with contributed content, blog and website content and thought leadership pieces.
IT COMES FROM THE HEART
Anahata is a Sanskrit word for the heart chakra and its meanings include: infinite, unstruck, unbeaten, and boundless. We approach marketing with a heartfelt mission to find what's meaningful to your audiences and craft messages and strategies that enable you to resonate with and engage them so they become brand evangelists. We're people people -- we love to uncover what motivates others and moves them to action, and do so with an approach of seeking first to understand, and then to spark conversation.
Ready to connect your business with its best customers? Let's talk! Use the button above to send us a note.